The story of Luv North started in 2015 when two friends Laura Paananen and Roosa Antinoja came together with an idea of a sustainable brand that concentrates on Finnish quality and craftsmanship. Luv North creates sustainable jewelry, designed and crafted in Finland for everyone who shares our values of integrity, community, and respect. Sustainability is close to our hearts and continues to steer the development of the company now and in the future.
We encourage young talents to reach out to each other to create something industry-changing. Our design aesthetic is forward-looking respecting our Nordic roots. We drive to make the industry more sustainable, which is why we have chosen to use recycled silver and gold in our jewelry. Furthermore, we keep the design in high value and make sure that the craftsmanship is a focal point when creating these luxurious goods.
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Media and investor relationships
Laura Paananen, founder
+ 358 40 718 6342