What makes a piece of jewellery truly last? A timeless design that carries from year to year, from everyday wear to life’s most special moments, from one generation to other.
We believe jewellery should last — in quality, in feel, and in the way it’s made. At Luv North, we use carefully chosen recycled materials that are built for everyday life. With a little care, your pieces will stay with you for years to come. Here’s everything you need to know.
Sterling silver (925)
Our sterling silver jewellery is stamped 925, meaning each piece is made from 92.5% silver and 7.5% copper — a combination that gives the metal its durability and wear-ability. We use only recycled silver, and the origin of every supplier is verified.
One of silver’s natural characteristics is that it can change colour or darken slightly over time. With regular care, your silver jewellery will stay looking beautiful for years.
- When you’re not wearing your piece, store it in a dry, airtight box.
- Remove it before washing your hands, showering, or exercising — this is the best way to prevent oxidation and tarnishing.
- Put your jewellery on after applying moisturiser, perfume, and other cosmetics.
- Clean your piece regularly with a polishing cloth or mild soap and warm water.
Gold-plated silver
Gold-plated silver is a more accessible alternative to solid gold — and unlike gold-coloured metal jewellery, it can be re-gilded whenever needed, which means it can, in practice, last forever. Our gold-plated pieces are made from 100% recycled 925 sterling silver and finished with 18-karat or 24-karat gold, applied in a completely non-toxic process.
- When you’re not wearing your piece, store it in a dry, airtight box.
- Remove it before washing your hands, showering, or exercising to avoid oxidation and tarnishing.
- Put your jewellery on after applying moisturiser, perfume, and other cosmetics.
- Clean your piece regularly with a polishing cloth or mild soap and warm water.
14k gold
Our gold jewellery is made from 100% recycled 14-karat gold. Gold is as beautiful as it is durable — it doesn’t oxidise or discolour, and it withstands everyday wear better than gold-plated pieces. You’ll find the 585 hallmark on all our gold jewellery.
- Clean your piece regularly to remove any build-up of oils and residue. You can use a jeweller’s polishing cloth, or simply warm water with a small amount of mild, fragrance-free soap.
- Buff with a soft, clean cloth to restore the shine.
- Store your piece in a dry place.
Crystal pieces
Our crystal pendants deserve a little extra attention — and they’re worth it. Crystals are sensitive to moisture, heat and chemicals, so a few simple habits will keep them sparkling for years.
- Keep them away from water. Remove your crystal pendant before showering, swimming or doing the dishes.
- Apply perfume, hairspray and skincare before putting your jewellery on — not after.
- Clean gently with a soft, dry cloth. No soaking, no abrasive cloths.
- Store your crystal pieces separately, ideally in a soft pouch, to protect them from scratches.
Treat them well, wear them always.
A little love goes a long way. Explore the pieces worth taking care of.
