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Luv North jewelry are created in collaboration with goldsmith Tero Hannonen

Each special story contains several narrators. The first voice in the story of Luv North jewelry belongs to the designer, after which the story continues in the hands of the jeweler.

 

High quality, domestic craftsmanship: We make some of our jewelry ourselves. Some are made in Alppila, Helsinki – at the workshop of goldsmith Tero Hannonen. Hannonen’s goldsmith’s company, which invests in high-quality handicrafts and design, has been operating for more than 15 years. Luv North’s designs take shape at Alppila’s workshop using a casting technology: 3D modeling is carried out on the basis of the designer’s sketch, after which the first prototypes are 3D-printed and casted into prototypes. 

The Universe In You Collection, our first design collaboration designed by Finnish stylist, model, author, and tv-hostess, Maryam Razavi.

Quality jewelry is always based on high-quality materials: Gold (14k)  and sterling silver (925) are not only durable but also recyclable virtually forever. Making jewelry by hand requires more diverse skills from the creator than what is commonly recognized. In addition to mastering creativity, eye and hand seamless coordination and fine motor skills, a skilled jeweler is also required to have knowledge of chemistry. A goldsmith mixes alloys from different metals and removes tarnish using chemistry and metallurgy. Importantly, every work step must respect the aesthetic nature of the jewelry.

The diversity of the work gives significance to Hannonen’s work: “Making handicraft jewelry involves versatile and creative problem-solving where you can immediately see the result of your work.”

The jewelry is polished, and finally, gilded.

However, the most rewarding thing for a craftsman is the positive feedback received from customers. Turning customers’ ideas into reality is one of the job’s the most rewarding aspects to Tero.

Cooperation with a skilled jeweler has been seamless. “We brought Tero an idea for The Sun pendant on checkered paper and shortly after we received 3D modeling of the gorgeous jewelry,” says Laura Paananen, founder of Luv North.

 

The Sun got its shape from our second designer Maryam Razavi’s memory of her grandmother’s old sunburst mirror, reminding her of her Iranian roots.

The artisan continues the story that the designer has started and eventually moves it on to the next narrator – the first new wearer of the jewelry. Find your piece of jewelry here: https://luvnorth.com/#/shop.

 

The Sun necklace available in silver and gold plated.

Text: Suvi Annola, photos: Laura Paananen

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Sustainable gifts for the luvliest from Luv North and Sulapac

Santa got you this, Santa got her that. But what would Santa give you on this holiday?

– Jewelry, which is made out of 80 % recycled silver and packed in a Sulapac jewelry box.

 

This special year we wanted to do something empowering with a local brand, that is like-minded and shares the same values as us; integrity, community, and respect for nature.  

 

Nature has always been close to the heart for the founders of Sulapac, Suvi Haimi and Laura Tirkkonen-Rajasalo, who started the company with one mission in mind: to save the world from plastic waste.

Sulapac’s jewelry packaging is completely biodegradable. This Finnish innovation accelerates the waste-free future with sustainable materials that are beautiful and functional. Like Nature. That is why it is a perfect match for sustainable and locally made Luv North jewelry.

 

“It is very important for us to work with Sulapac, because our values are common. The products of both companies are powered by Finnish nature”, says Laura Paananen, founder of Luv North. Besides respect for nature and strive for sustainability, Sulapac shares our emphasis on transparency and quality.

 

 

“By openly disclosing the material information and production process we help consumers make an informed decision when it comes to quality, environmental friendliness or ethical manufacture”, says Laura Paananen, Founder of Luv North.

This holiday we want to surprise our customers with a free gift: a set of Dot earrings packed in a biobased and compostable* Sulapac jewelry box.

During the third week of December, we will gift a pair of Dot earrings packed in a Sulapac box to the first thirty customers purchasing Luv North x Maryam Razavi The Sun necklace. (Link here)

 

As part of the collaboration, Sulapac will organize a giveaway (The Sun necklace in silver) among its Instagram followers. Guidelines for participation will be shared in a dedicated Instagram post. 

Check out Sulapac online to explore their story and products. (Link here)

*Industrially compostable according to EN 13432. Please check local recycling instructions.

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Designer Stories: Maryam Razavi

Luv North’s second Designer Story is about Maryam Razavi, Finnish stylist, model, author, and tv-hostess, who is known for her kindness and work ethics. Razavi’s first-ever jewelry design collaboration was launched in fall 2019, and the jewelry has already be seen in several Finnish magazines.

Razavi has Finnish-Iranian roots, which inspired her to look deeper into those fond memories from her childhood. “There’s so much beauty and inspiration everywhere. That’s why I always keep my eyes, ears, and heart open. The Universe In You Collection is inspired by my most personal memories of my family and Iranian roots. Being able to go back to my childhood through the jewelry I’ve designed instantly warms up my heart and brings a smile to my face”, explains Razavi.

The Universe In You collection is inspired by her grandmother’s sunburst mirror, which gave its shape to the collections’ first two pieces, The Sun necklaces. The story behind the name of the collection is simple: we have the whole universe within us. The universe reflects the idea that every one of us is enough just the way we are and everything is connected. Although the message of the collection has a personal meaning to Razavi, she highlights that anyone can relate to the values of family, roots, loyalty, sustainability, and the fact that everything is connected. Razavi sums up that “only by being kind to each other and the earth we will accomplish great things”.

The Universe In You Collection can be purchased HERE.