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The Look: Meri Milash – The best thing in my work is to help people see themselves in a new light

I would describe my style as bold and I often stand out from the crowd with my attire.

My style choices often vary and I get inspired by other people. However, the most important factor guiding my choices is always how I feel about the clothes and accessories – it does not matter a lot to me what others think about it. My style icon since childhood must definitely be Grace Jones.

I’m not particularly interested in talking about fashion, I prefer to talk about styles. Talking about fashion often focuses on trends and what is something new and coming and I don’t want to think about dressing so narrowly.

For me, the clothes I wear signify, above all, self-expression, which is a much more personal matter than time-bound trends. I’m thankful for the many great fashion designers I’ve gotten the opportunity to work with. More than the actual fashion I’m inspired by the creativity, expressiveness, and passion of designers. I have learned a lot from many of the designers I meet, perhaps most of all, their ability to read the needs of their customers and their ability to serve their customers without compromising their own vision.

I draw my inspiration from my work above all from other people. The opportunity to help people see themselves differently is dear to me. Often people may see themselves in a certain way throughout their lives. When a stylist looks at his/her client, he/she can at best challenge that and awaken the customer to see their own splendour in a whole new light. Such awakening can happen to anyone – for example, to a model who is always dressed in a certain way.

People can often be stuck with a certain perception of themselves and what kind of clothes and accessories are right for them. Then new and inspiring things might be disregarded, thinking that they do not fit. To anyone who would like to develop an individual style, I would encourage you to try different combinations of the safe and familiar style.  You can start, for example, from your own wardrobe and combine as many different clothes and accessories as possible.

I love jewelry! It plays a big role in my style. My boxes have different types of jewelry: some jewelry I wear every day, on other days, I love to combine my style with spectacular jewelry. One of the pieces of jewelry that appeals to me the most is the Kalevala jewelry of Finland female lion pendant. The female lion has strong symbolism – it restores the importance of the lion to what it is meant to be. My favorite jewelry from Luv North is Maryam Razavi’s The Sun Necklace. The jewelry is beautiful and delicate and carries with it some kind of force that is hard for me to name.

As much as I love makeup, I’m the laziest person to make up. This is why I usually invest in two kinds of beauty care: good skincare products and lipstick. With good lipstick, in particular, the look is always well-groomed. On the other hand, wearing no makeup is also important to me because it is important to like one’s own face without makeup. At its best, makeup is wonderful to play with. However, that play should always be built on the foundation that you really like yourself as is.

The Look interview with Meri Milash – a Helsinki-based stylist and hairstylist.
Text: Suvi Annola, Photos: Laura Paananen