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Luv Northille Avainlippu- ja Design from Finland- merkit

Suomalaisen Työn Liitto on myöntänyt Luv Northille Design from Finland– ja Avainlippu– merkit. Merkit viestivät korujen kotimaisesta alkuperästä ja yrityksen suomalaisesta korkealuokkaisesta muotoiluosaamisesta.

Avainlippu– merkki myönnetään yrityksille, jotka valmistavat tuotteensa ja työllistävät työntekijänsä Suomessa. Design from Finland– merkki puolestaan kertoo kuluttajille, että yrityksen tuotteet on muotoiltu Suomessa ammattimaisesti ja vastuullisesti, ja että yritys viestii koko tuotantoketjunsa rakenteestaan avoimesti ja läpinäkyvästi. Molemmat merkit ovat suomalaisille hyvin tuttuja – Design from Finland- merkki on ollut käytössä jo yli 10 vuotta, Avainlippu puolestaan yli 50 vuotta.

“Tunnustus merkitsee meille todella paljon. Merkkien avulla voimme viestiä asiakkaillemme luotettavasti ja helposti toimintatavoistamme ja arvoistamme – joista nimenomaan kotimaisuus on meille erityisen tärkeä,“ Luv Northin perustaja Laura Paananen kertoo.

The Moon Hoops -korvakorut on suunniteltu yhteistyössä stylisti Maryam Razavin kanssa.

Teksi: Suvi Annola, Kuvat: Mikael Kuitunen 

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Pure recycled materials, Finnish design and handicraft: this is how our jewels are made

There is a focused but warm atmosphere at the factory. Sudden knocks of the hammer interrupted by a whirr of the drill. Blue sunlight flickering through the window. Pieces of noble metal on the strong dark wooden table. Laura is working on a new jewel with her dad in Suonenjoki. A couple of questions with their answers. Every now and then burst of laughter. This is the kind of precious father-daughter time many people can only dream of. And this is the kind of atmosphere in which every Luv North jewel starts to take shape.

The path of a jewel from an idea to you is special and so, we want to share it with you. We also want to be open about how we in Luv North value high-quality materials and a transparent sustainable manufacturing process.

Thus, the story of every jewel ever made starts from the materials. In Luv North we use only pure 14k gold which is 100% recycled., Also, our silver is 92,5% pure and 80% recycled. 92,5% silver is commonly used in jewels because 100% silver would be too soft. The 7,5% of silver jewels are made of copper, which is stronger than silver. We use gold and silver because they are some of the most sustainable materials in the world and, thus, most suitable for recycling. Besides, they are beautiful. We don’t use any other metals in our jewelry to make them last time and be safe for users with nickel or other allergies. This way you can be sure your Luv North jewel is environmentally friendly, safe, pure, and no kind of gilded bauble.

The first phase of bringing the medals to life is to cut them. At this point, Laura takes the materials to her hometown to her dad, who has a carpenter background and who has all the skills to treat the metal as strongly but gently and carefully as it has to be treated. After cutting the plates, Laura’s dad stamps the jewel and then punches them if needed. Every jewel that weighs over 15 grams has to be stamped and this you can see in your jewel in for of the letters LUV. After the letters, the numbers tell you what is the percentage of gold or silver in the jewel.

To Laura, the founder of Luv North, it is really important, that her father works with her with the jewels. It makes the process special when it is not just anybody producing the jewelry. It is also important, that everything is 100% handmade.

The last phase in the process is to polish the jewel, perfect the surface, take out all the edges or other marks the cutting has caused. This is done either with sandpaper or a fine. Then the jewel is connected to a chain with handmade links between the chain and the jewel and the chain and the lock.

Now the jewel is ready and shining bright. To finish the process, the jewel is packed in a beautiful box to protect it on its journey to you before your shared story begins. The box itself is a masterpiece and works brilliantly to decorating your room or keeping your Luv North or other jewelry in one place or safe during the night.

Good luck and happiness with your work and all other activities too!

Did you find this information of your jewel delighting?

Photos: Bettina Lamspringe