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The Moon by Maryam Razavi

We have the honor to present The Moon, designed by Maryam Razavi, Finnish stylist, model, author, and tv-hostess. Razavi’s first-ever jewelry design collaboration was launched in fall 2019. The Moon is a new drop for her The Universe In You collection. 

 The Moon – The perfect jewelry for a moonchild

“I have always identified myself as a Moon Child. For me, the night is a time to dream and wonder, and I feel most creative at night. The Moon jewelry symbolizes that magical nighttime. Above all, I wish that The Moon reminds its wearer of the magic we all have in us. The design is inspired by a Persian mosaic jewelry box we have had in our home since I was a child”, explains Razavi. 

The Moon Hoops in gold 

The Universe In You – The story behind the name of the collection is simple: we have the whole universe within us. The universe reflects the idea that every one of us is enough just the way we are and everything is connected. Although the message of the collection has a personal meaning to Razavi, she highlights that anyone can relate to the values of family, roots, loyalty, sustainability, and the fact that everything is connected. 

The Moon Necklace in gold

The Moon Necklace in silver

Last but not least, the other side of the Moon pendant has a love letter. It is a hand-written text by Maryam Razavi and it says “You are Magic”.

The Universe In You Collection can be purchased HERE.

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Luv North handmade Jewelry worn by Finnish pop artist Antti Tuisku

Finnish pop artist Antti Tuisku wore Luv North handmade silver Hoops in the popular Live TV show The Voice of Finland. Behind Antti Tuisku’s style is talented and well-known stylist Vesa Silver.

 

The Sun earring in silver fitted perfectly to the attire. The story behind the earring also matched the mood and tune. It may not be apparent to the viewer but it does make a difference. There is a reason why exactly this earring was worn. The earring knows no boundaries and it can be worn by anyone. Because of the hoop it was possible to link it with Antti Tuisku’s plug jewelry”. Vesa Silver, stylist

 


The hand-made Sun Necklace and Hoops are designed by stylist and model
Maryam Razavi. The Universe In You collection is inspired by her grandmother’s sunburst mirror, which gave its shape to the collections’ first two pieces, The Sun necklaces, and The Sun Hoops. 

Luv North jewelry has been seen on the top of many Finnish actress celebrities but also in the music stars. Among familiar Finland faces, for example, actress Alina Tomnikov has dressed Luv North on a red carpet on a couple of premieres. The favorite TV host of Finland, Vappu Pimiä, wore a Luv North necklace in the closing ceremony of the popular TV program Maajussille Morsian in 2020. Super skilled actress Minka Kuustonen wore Luv North’s jewelry in the Suurmestari TV program in 2021. Pop artist Petra Gargano has seen Luv North’s jewelry on her social media and in the Finnish daily newspaper Iltalehti. Piritta Hagman starred as a tv host and the media person wore Luv North’s jewelry on Fit magazine covers.

Talking about magazines, Luv North jewelry has appeared in several Finnish media, such as Anna, Seura, and Me Naiset. If you looking for something stylish for the upcoming spring, you can always get pair of the Sun Hoops in silver from HERE.  

 

Photos: Antti Tuisku´s photos: The Voice of Finland / Nelonen / Saku Tiainen, the Hoops: Laura Paananen

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Pure recycled materials, Finnish design and handicraft: this is how our jewels are made

There is a focused but warm atmosphere at the factory. Sudden knocks of the hammer interrupted by a whirr of the drill. Blue sunlight flickering through the window. Pieces of noble metal on the strong dark wooden table. Laura is working on a new jewel with her dad in Suonenjoki. A couple of questions with their answers. Every now and then burst of laughter. This is the kind of precious father-daughter time many people can only dream of. And this is the kind of atmosphere in which every Luv North jewel starts to take shape.


The path of a jewel from an idea to you is special and so, we want to share it with you. We also want to be open about how we in Luv North value high-quality materials and a transparent sustainable manufacturing process.

Thus, the story of every jewel ever made starts from the materials. In Luv North we use only pure 14k gold which is 100% recycled., Also, our silver is 92,5% pure and 80% recycled. 92,5% silver is commonly used in jewels because 100% silver would be too soft. The 7,5% of silver jewels are made of copper, which is stronger than silver. We use gold and silver because they are some of the most sustainable materials in the world and, thus, most suitable for recycling. Besides, they are beautiful. We don’t use any other metals in our jewelry to make them last time and be safe for users with nickel or other allergies. This way you can be sure your Luv North jewel is environmentally friendly, safe, pure, and no kind of gilded bauble.

The first phase of bringing the medals to life is to cut them. At this point, Laura takes the materials to her hometown to her dad, who has a carpenter background and who has all the skills to treat the metal as strongly but gently and carefully as it has to be treated. After cutting the plates, Laura’s dad stamps the jewel and then punches them if needed. Every jewel that weighs over 15 grams has to be stamped and this you can see in your jewel in for of the letters LUV. After the letters, the numbers tell you what is the percentage of gold or silver in the jewel.


To Laura, the founder of Luv North, it is really important, that her father works with her with the jewels. It makes the process special when it is not just anybody producing the jewelry. It is also important, that everything is 100% handmade.

The last phase in the process is to polish the jewel, perfect the surface, take out all the edges or other marks the cutting has caused. This is done either with sandpaper or a fine. Then the jewel is connected to a chain with handmade links between the chain and the jewel and the chain and the lock.

Now the jewel is ready and shining bright. To finish the process, the jewel is packed in a beautiful box to protect it on its journey to you before your shared story begins. The box itself is a masterpiece and works brilliantly to decorating your room or keeping your Luv North or other jewelry in one place or safe during the night.

Good luck and happiness with your work and all other activities too!

Did you find this information of your jewel delighting?

Photos: Bettina Lamspringe