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21/22 – Luv North: Spotted on media

Who wore our silver necklace to a movie press day? How many times Luv North has featured in Anna – the biggest women’s magazine in Finland? Talking about magazines, go check the details on this Issue.

We have been offline for quite some time now, sorry folks! Combining so many awesome projects at the same time can be quite a time and energy consuming, don’t you agree? To help you stay on the cutting edge of Luv North, we’ve compiled a list of media and press where you have seen us lately.

To some of us, fall is the only time of the year when you actually have time to do the things you’re normally too busy to do. Days are getting darker and you have more time to pick up the pile of magazines you’ve been planning to read during the year. Also, in recent Me Naiset magazine (41/2022) you can spot the Moon necklace and read our designer Maryam Razavi’s interview.



References and photo credits:

  1. 2022: Spotted on Antti Tuisku´s music video. Photo Atte Tanner.
  2. 2022: Vappu Pimiä, wore a Luv North Hoops in the popular TV program Maajussille Morsian and Suurmestari TV Program. Photos: Suurmesteri and Maajussille morsian / MTV Oy.
  3. 2021: Super-skilled pop artist Tuuli wore Luv North’s jewelry in the Gogin kantabaari TV program. Photo: Tuuli´s photo: Gogin kantabaari / YLE Kioski.
  4. 2022: Miss Finland Essi Unkuri wore Luv North’s jewelry in the Puoli seitsemän TV program. Photo:Essi Unkuri´s photo: Puoli Seitsemän / YLE.
  5. 2022: Actress Sara Parikka and actress Johanna Puhakka are hosting a well-known podcast called Papupata. Photo: Spotify / Papupata Podcast.
  6. 2022: Super-skilled actress Minka Kuustonen wore the Moon Hoops in Kotiliesi magazine. Photos: Kotiliesi / Otavamedia and Ilta-Sanomat / Jonna Öhrnberg.
  7. 2022: Social media influencer Kriselda Mustonen wore the Moon necklace in Me Naiset magazine. Photos: Me Naiset / Sanoma.
  8. 2021: Talented actress Sara Parikka wore the Sun Necklace on Iltalehti. Photo: Sami Kuusivirta / Iltalehti.
  9. 2022: Beautiful miss Finland Viivi Altonen wore the Sun jewelry set on Iltalehti. Photo: Laura Paananen
  10. 2022: Luv North has been featured five times in Anna – the biggest women’s magazine in Finland. Photos: Sanoma, Otavamedia, Fokusmedia.
  11. 2022: Talented actress Iina Kuustonen wore the Sun necklace to a movie press day. Various newspapers (including Iltalehti) published photos of Punttikomedia press day. Photos: Anna-Maria Grönlund / Punttikomedia movie press photos.
  12. Journalist Laura Friman wore the Sun necklace in silver in Helsingin Sanomat. Friman writes a popular column for Finland’s biggest newspaper Helsingin Sanomat. Image: Juha Salminen / Helsingin Sanomat
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Pure recycled materials, Finnish design and handicraft: this is how our jewels are made

There is a focused but warm atmosphere at the factory. Sudden knocks of the hammer interrupted by a whirr of the drill. Blue sunlight flickering through the window. Pieces of noble metal on the strong dark wooden table. Laura is working on a new jewel with her dad in Suonenjoki. A couple of questions with their answers. Every now and then burst of laughter. This is the kind of precious father-daughter time many people can only dream of. And this is the kind of atmosphere in which every Luv North jewel starts to take shape.

The path of a jewel from an idea to you is special and so, we want to share it with you. We also want to be open about how we in Luv North value high-quality materials and a transparent sustainable manufacturing process.

Thus, the story of every jewel ever made starts from the materials. In Luv North we use only pure 14k gold which is 100% recycled., Also, our silver is 92,5% pure and 80% recycled. 92,5% silver is commonly used in jewels because 100% silver would be too soft. The 7,5% of silver jewels are made of copper, which is stronger than silver. We use gold and silver because they are some of the most sustainable materials in the world and, thus, most suitable for recycling. Besides, they are beautiful. We don’t use any other metals in our jewelry to make them last time and be safe for users with nickel or other allergies. This way you can be sure your Luv North jewel is environmentally friendly, safe, pure, and no kind of gilded bauble.

The first phase of bringing the medals to life is to cut them. At this point, Laura takes the materials to her hometown to her dad, who has a carpenter background and who has all the skills to treat the metal as strongly but gently and carefully as it has to be treated. After cutting the plates, Laura’s dad stamps the jewel and then punches them if needed. Every jewel that weighs over 15 grams has to be stamped and this you can see in your jewel in for of the letters LUV. After the letters, the numbers tell you what is the percentage of gold or silver in the jewel.

To Laura, the founder of Luv North, it is really important, that her father works with her with the jewels. It makes the process special when it is not just anybody producing the jewelry. It is also important, that everything is 100% handmade.

The last phase in the process is to polish the jewel, perfect the surface, take out all the edges or other marks the cutting has caused. This is done either with sandpaper or a fine. Then the jewel is connected to a chain with handmade links between the chain and the jewel and the chain and the lock.

Now the jewel is ready and shining bright. To finish the process, the jewel is packed in a beautiful box to protect it on its journey to you before your shared story begins. The box itself is a masterpiece and works brilliantly to decorating your room or keeping your Luv North or other jewelry in one place or safe during the night.

Good luck and happiness with your work and all other activities too!

Did you find this information of your jewel delighting?

Photos: Bettina Lamspringe