It’s a human instinct to tell stories and essentially, stories tell who we are. The past of human kind is written in stories and we still share shorter and longer reports of what we’ve done and how we feel every day with our nearest and dearest. Continue reading First stories
It’s an old belief that there’s magic in the summer’s brake, when the day becomes shorter again and the night starts to grow longer. There are many Finnish folk beliefs regarding this time of the year. According to one of them, by picking up seven different wild flowers and putting them under your pillow on Midsummer’s Eve, you may see your future love in your dreams. Some of the beliefs are more precise and you should pick the flowers from seven different fields and jump over seven fences separating the fields and only then you will see your true love.
What is it in yellow wood anemones, bluebells and meadow buttercups that can tell the future? Why is the heart of the summer considered so full of magic?
In Finland the nature is all the more rich once it comes alive in spring. After sleeping throughout the winter the thousand lakes open their eyes to the sky as though they really could see the future. The fields bloom and the trees blossom.
The Finnish nature seems like a living proof of the fact that, actually, nature is love in itself. Love and tranquillity, serenity. You can feel it when you walk in a forest or lie down on the rocks near a lake or the sea. You feel how the sun has loved the earth, brought it to life and even made the rock blush.For Finnish people the nature is extremely important and almost everyone has a forest and a lake, a river or the sea near to where they live. You can find areas consisting of wild nature even in the big cities. And this in addition to all the parks and trees colouring the built metropolis.
The pure nature as well as pure materials and food calm us down and help us find our inner peace. They kind of help us to fall asleep while we are still awake. Authenticity and purity around you helps you to connect and be a natural part of your surroundings – your life. This helps us to see the needs of others in our lives and thus, ultimately, to love.
LUV NORTH interprets the Finnish summer – it’s magic and love – in simple pure forms and beautiful natural materials. Show your love to your closest ones and your surroundings with LUV NORTH.
Hope you have a beautiful Midsummer’s celebration full of love and magic!
Photos by Bettina Lamspringe
Ida wearing LUV STORY Short
What was the latest act of kindness you were shown? Was it a tiny bucket made of the first flowers of the spring? Was it an unexpected warm hug? Was it a considerate but totally unexpected present? Now, who was it from? Your family, your friend, your beloved one? Continue reading The little things
We have been offline for quite some time now, sorry folks! Combining so many awesome projects at the same time can be quite time and energy consuming, don’t you agree? Anyway, if you’re going through the local magazine stand here in Finland, do yourself a favour and grab a copy of ANNA 15-16/17. Continue reading Finnish Women’s Magazine Anna 15-16/17
This post marks the beginning for a new series, Designer Stories, where we introduce all our designers more thoroughly. Naturally we’re starting off with the first designer is our very own Laura, the mastermind behind the brand and our Co-founder. Continue reading Designer Stories: Laura
Our first video ever is out now. Continue reading Summer 2016 Collection
We’re celebrating Mother’s Day here in Finland on May 8th. This time we have decided to tell you guys a story, the story behind the LUV Story. Continue reading The Story behind the LUV Story