To some of us, summer is the only time of the year when you actually have time to do the things you’re normally too busy to do. Continue reading LUV NORTH and Anna Magazine
There is a focused but warm atmosphere at the factory. Sudden knocks of the hammer interrupted by a whirr of the drill. Blue sunlight flickering through the window. Pieces of noble metal on the strong dark wooden table. Laura is working on a new jewel with her dad. A couple of questions with their answers. Every now and then a laughter. This is the kind of precious father–daughter time many people can only dream of. And this is the kind of atmosphere in which every LUV NORTH jewel starts to take shape.
The path of a jewel from an idea to you is special and so, we want to share it with you. We also want to be open about how we in LUV North value high quality materials and a transparent sustainable manufacturing process.
Thus, the story of every jewel ever made starts from the materials. In LUV NORTH we use only pure 14k gold which is 100% recycled. Also our silver is 92,5% pure and 80% recycled. 92,5% Silver is commonly used in jewels, because 100% silver would be too soft. The 7,5% of silver jewels is made of coppar, which is stronger than silver. We use gold and silver because they are some of the most sustainable materials in the world and, thus, most suitable for recycling. Besides, they are beautiful. We don’t use any other metals in our jewellery to make them last time and be safe for users with nickel or other allergies. This why you can be sure your LUV NORTH jewel is environmental friendly, safe, pure and no kind of gilded bauble.
The first phase of bringing the medals to life is to cut them. At this point Laura takes the materials to her hometown to her dad, who has a carpenter background and who has all the skills to treat the metal as strongly but gently and carefully as it has to be treated. After cutting the plates, Laura’s dad stamps the jewel and then punches them if needed. Every jewel that weighs over 15 grams has to be stamped and this you can see in your jewel in for of the letters LUV. After the letters the numbers tell you what is the percentage of gold or silver in the jewel.
To Laura, the founder of LUV NORTH, it is really important, that her father works with her with the jewels. It makes the process special, when it is not just anybody producing the jewellery. It is also important, that the everything is 100% handmade.
The last phase in the process is to polish the jewel, perfect the surface, take out all the edges or other marks the cutting has caused. This is done either with sandpaper or a fine. Then the jewel is connected to a chain with handmade links between the chain and the jewel and the chain and the lock.
Now the jewel is ready and shining bright. To finish the process, the jewel is packed in a beautiful box to protect it on its journey to you before your shared story begins. The box itself is a masterpiece and works brilliantly to decorating your room or keeping your LUV NORTH or other jewellery at one place or safe during the night.
Good luck and happiness with your work and all other activities too!
Did you find this information of your jewel delighting?
Photos: Bettina Lamspringe
It’s a human instinct to tell stories and essentially, stories tell who we are. The past of human kind is written in stories and we still share shorter and longer reports of what we’ve done and how we feel every day with our nearest and dearest. Continue reading First stories
It’s an old belief that there’s magic in the summer’s brake, when the day becomes shorter again and the night starts to grow longer. There are many Finnish folk beliefs regarding this time of the year. According to one of them, by picking up seven different wild flowers and putting them under your pillow on Midsummer’s Eve, you may see your future love in your dreams. Some of the beliefs are more precise and you should pick the flowers from seven different fields and jump over seven fences separating the fields and only then you will see your true love.
What is it in yellow wood anemones, bluebells and meadow buttercups that can tell the future? Why is the heart of the summer considered so full of magic?
In Finland the nature is all the more rich once it comes alive in spring. After sleeping throughout the winter the thousand lakes open their eyes to the sky as though they really could see the future. The fields bloom and the trees blossom.
The Finnish nature seems like a living proof of the fact that, actually, nature is love in itself. Love and tranquillity, serenity. You can feel it when you walk in a forest or lie down on the rocks near a lake or the sea. You feel how the sun has loved the earth, brought it to life and even made the rock blush.For Finnish people the nature is extremely important and almost everyone has a forest and a lake, a river or the sea near to where they live. You can find areas consisting of wild nature even in the big cities. And this in addition to all the parks and trees colouring the built metropolis.
The pure nature as well as pure materials and food calm us down and help us find our inner peace. They kind of help us to fall asleep while we are still awake. Authenticity and purity around you helps you to connect and be a natural part of your surroundings – your life. This helps us to see the needs of others in our lives and thus, ultimately, to love.
LUV NORTH interprets the Finnish summer – it’s magic and love – in simple pure forms and beautiful natural materials. Show your love to your closest ones and your surroundings with LUV NORTH.
Hope you have a beautiful Midsummer’s celebration full of love and magic!
Photos by Bettina Lamspringe
Ida wearing LUV STORY Short
What was the latest act of kindness you were shown? Was it a tiny bucket made of the first flowers of the spring? Was it an unexpected warm hug? Was it a considerate but totally unexpected present? Now, who was it from? Your family, your friend, your beloved one? Continue reading The little things
We have been offline for quite some time now, sorry folks! Combining so many awesome projects at the same time can be quite time and energy consuming, don’t you agree? Anyway, if you’re going through the local magazine stand here in Finland, do yourself a favour and grab a copy of ANNA 15-16/17. Continue reading Finnish Women’s Magazine Anna 15-16/17
LUV NORTH designed custom made jewelry for Finnish actress Alina Tomnikov for the premiere of family film Rölli in which she starred as Milli Menninkäinen and Usvasaaren neito. Finnish press, including ANNA, Me Naiset, Seiska and Iltalehti, noted Alina in the premieres of Rölli and Pahan Kukat and interviewed her about the upcoming projects.
This post marks the beginning for a new series, Designer Stories, where we introduce all our designers more thoroughly. Naturally we’re starting off with the first designer is our very own Laura, the mastermind behind the brand and our Co-founder. Continue reading Designer Stories: Laura
Our first video ever is out now. Continue reading Summer 2016 Collection
We’re celebrating Mother’s Day here in Finland on May 8th. This time we have decided to tell you guys a story, the story behind the LUV Story. Continue reading The Story behind the LUV Story